NYC Restaurant and Foodservice Expo: A Gateway Drug
Random picture of things done with sugar to get you in the right frame of mind.
It was March 9th, and our trip to the Jacob K. Javits center on Manhattan’s west side began with an early morning phone call from ETL: “Hey, what time do you think it is?” I chewed my cereal and considered this for a moment. I glanced at the clock—it clearly said 8:36. Waaaaaaiit a minute… ETL’s pregnant silence was like a claw hammer in my heart. FUCK– Daylight savings time! The one event we were looking forward to—the Press Pastry Tasting—evaporated before our now one-unscheduled-hour-older eyes.
Undaunted, we hustled downtown as fast as the subway would take us. The Javits center on this fine March day hosted the International Restaurant & Foodservice Show on its lower level. We obtained our press passes after some delay, and after cutting a rather self-important CNN reporter (“you don’t need my name, just put down CNN”) in line, and headed into the domain of the restauranteur.
It was laid out in much the same way as any other convention, rows and rows lined with innumerable booths of vendors hawking their wares and services. A great many of them were restaurant technologies and gadgets to make foodservice faster and more efficient. We photographed many things, though apparently, it’s not permitted to photograph artsy porcelain service sets. Photos of these are issued by the vendor only…
The show also hosted the International Pastry Arts Competition—the very event whose delectable wares we were denied by the tyranny of railroad timetables—whose theme this year was “Under the Sea.” Very prom-esque! We made a beeline straight for this area and were presented with such amazing works of gravity-defying confectionary that words cannot do them justice. I will allow ETL to provide imagery for your drooling pleasure. Read more »
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